link to company text
Welcome.
I craft highly functional human-centered designs that elevate products and create meaningful digital experiences. Let’s build something exceptional together.
Aya Fathallah
Selected Work
Discover curated works that inspire and deliver impact, showcasing creativity, functionality, and design excellence.
Selected Work
Discover curated works that inspire and deliver impact, showcasing creativity, functionality, and design excellence.
Redesigning a complex AI research tool to be intuitive, scalable, and conversion-ready.
Undermind YC '24
Product Strategy
Redesigning a complex AI research tool to be intuitive, scalable, and conversion-ready.
Undermind YC '24
Product Strategy
Product Design B2B, B2C, Software, SaaS Web Experiences Collective (WXC)
Microsoft
Design & Research
Product Design B2B, B2C, Software, SaaS Web Experiences Collective (WXC)
Microsoft
Design & Research
Khoj is an AI copilot that connects all your applications into a second brain management platform
Khoj YC '23
Design, Web & Mobile
Khoj is an AI copilot that connects all your applications into a second brain management platform
Khoj YC '23
Design, Web & Mobile
Ende to end design for Prosper, a secure financial API company
Prosper
End to end Product Design
Ende to end design for Prosper, a secure financial API company
Prosper
End to end Product Design
Skills
From strategy to execution, I offer thoughtful and tailored design solutions that bring unique visions to life.
Skills
From strategy to execution, I offer thoughtful and tailored design solutions that bring unique visions to life.
Product Strategy
Defining clear direction and positioning to align teams and bring the right product to market.
01
Product Strategy
Defining clear direction and positioning to align teams and bring the right product to market.
01
Product Strategy
Defining clear direction and positioning to align teams and bring the right product to market.
01
Product Design
Shaping form and function through iterative design thinking that puts the user at the center.
02
Product Design
Shaping form and function through iterative design thinking that puts the user at the center.
02
Product Design
Shaping form and function through iterative design thinking that puts the user at the center.
02
Visual Design
Crafting cohesive design systems that make experiences memorable.
03
Visual Design
Crafting cohesive design systems that make experiences memorable.
03
Visual Design
Crafting cohesive design systems that make experiences memorable.
03
User Research
Uncovering real user needs through interviews, testing, and data driven discovery.
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User Research
Uncovering real user needs through interviews, testing, and data driven discovery.
04
User Research
Uncovering real user needs through interviews, testing, and data driven discovery.
04
Design Leadership
Guiding teams from specs to launch with clear vision and collaborative energy.
05
Design Leadership
Guiding teams from specs to launch with clear vision and collaborative energy.
05
Design Leadership
Guiding teams from specs to launch with clear vision and collaborative energy.
05
About Me
About Me
Aya Fathallah
I'm a product designer and founder with 8+ years across enterprise, startups, and consulting. Currently pursuing an MS at Stanford in Learning Design & Technology. From leading design at Microsoft and Enviro Health Tech to founding AURA UX Design, I bring a research driven approach from strategy all the way through to high fidelity execution.
MS Learning Design and Technology
Stanford
2025 - Present
Chief Product Designer & Founder
AURA UX Deisgn
2023 - Present
Product Designer
Microsoft
2022 - 2023
Lead Product Designer
Enviro Health Tech
2021 - 2022
Visual Designer
Pointr
2020 - 2022
Design Consultant
UCLA
2017 - 2021
MS Learning Design and Technology
Stanford
2025 - Present
Chief Product Designer & Founder
AURA UX Deisgn
2023 - Present
Product Designer
Microsoft
2022 - 2023
Lead Product Designer
Enviro Health Tech
2021 - 2022
Visual Designer
Pointr
2020 - 2022
Design Consultant
UCLA
2017 - 2021
What People Say
From established companies to fast paced startups, I'm known for bringing a commitment to excellence, collaboration, and care to every project I'm part of.
What People Say
From established companies to fast paced startups, I'm known for bringing a commitment to excellence, collaboration, and care to every project I'm part of.
Aya has a unique talent and unparalleled ability to create strategic design. She brought ideas to life seamlessly in perfect alignment with the product.”
Ali Saadedine
Product @ Suno
Very detailed oriented designer. I am so pleased to work with her as a teammate and will recommend her to anyone that will work with her in the future.
Meiliwati Smith
Experience Designer @ John Hancock
Aya will make an immense impact as a product leader in any environment she lands in.
Mayada Baydas, PhD
CEO & Global Financial Inclusion Expert
Aya has a unique talent and unparalleled ability to create strategic design. She brought ideas to life seamlessly in perfect alignment with the product.”
Ali Saadedine
Product @ Suno
Very detailed oriented designer. I am so pleased to work with her as a teammate and will recommend her to anyone that will work with her in the future.
Meiliwati Smith
Experience Designer @ John Hancock
Aya will make an immense impact as a product leader in any environment she lands in.
Mayada Baydas, PhD
CEO & Global Financial Inclusion Expert
Aya has a unique talent and unparalleled ability to create strategic design. She brought ideas to life seamlessly in perfect alignment with the product.”
Ali Saadedine
Product @ Suno
Very detailed oriented designer. I am so pleased to work with her as a teammate and will recommend her to anyone that will work with her in the future.
Meiliwati Smith
Experience Designer @ John Hancock
Aya will make an immense impact as a product leader in any environment she lands in.
Mayada Baydas, PhD
CEO & Global Financial Inclusion Expert